Cinematographer, On-Camera Talent, Script Consultant

Produced: December 2020 to Present

Client: HubSpot

HubSpot has revitalized its YouTube strategy, putting great stock in producing videos just for YouTube. These videos focus on captivating animations, and a unique comedic voice to keep viewers engaged. Early on, I offered key strategic input on the look and feel of this style of content - deciding how many cameras to use, what lighting setups, how often to cut from camera to camera - and continue to offer my presentation and voice for each video. Since starting, we have seen incredible growth and engagement, as well as accelerated conversion towards HubSpot Academy and our other offers.